It’s an exciting time at WinWinX!
As we continue to revolutionize e-commerce payments with our innovative “Pay Over Time” platform, we’re expanding our team to fuel our growth and deliver even more value to our users!
Job Title: Director of Marketing
Company: WinWinX
Location: Laguna Beach, CA
About Us:
WinWinX is a fast-growing fintech company revolutionizing the payments industry. We empower individuals to make payments over time to people, not banks. As we scale, we seek a highly motivated and experienced Director of Marketing to communicate our brand and product, lead our marketing efforts, and drive exponential growth in our marketplace and integrated e-commerce API.
Position Overview:
The Director of Marketing will develop and execute marketing strategies that fuel growth, enhance brand visibility, and deliver measurable results. This role is ideal for a data-driven marketer with a proven track record in the fintech payments, Buy Now Pay Later, or B2C e-commerce industry who is comfortable strategizing and executing initiatives.
Key Responsibilities:
- Develop and execute a comprehensive paid and organic marketing strategy to scale the API and Marketplace and achieve key growth targets.
- Launch and grow fintech or payment-focused products, leveraging industry expertise to position WinWinX as a leader in the BNPL market.
- Design, implement, and analyze A/B tests to optimize campaigns and drive ROI.
- Stay ahead of industry trends, changes, and best practices in marketing and advertising, ensuring our strategies are cutting-edge and effective.
- Utilize AI tools to streamline marketing operations, improve campaign efficiency, and enhance personalization.
- Collaborate with cross-functional teams to align marketing strategies with business objectives.
- Manage and optimize multi-channel campaigns, including digital advertising, email marketing, SEO, content marketing, and social media.
- Analyze performance metrics and generate actionable insights to continuously improve marketing outcomes.
- Balance high-level strategic planning with hands-on execution of marketing initiatives.
Qualifications:
- 7+ years of experience in marketing, with at least 3 years in a leadership role in the fintech or payments industry.
- Proven track record of successfully launching and growing fintech or payment-focused products.
- Expertise in A/B testing, data analysis, and performance optimization.
- Strong knowledge of marketing trends, tools, and best practices, focusing on the fintech BNPL space.
- Proficiency in leveraging AI tools to enhance efficiency and campaign effectiveness.
- Hands-on experience executing marketing strategies, from planning to delivery.
- Excellent analytical, organizational, and communication skills.
- Entrepreneurial mindset with a passion for innovation and problem-solving.
- Ability to communicate the strategies, goals, and outcomes.
What We Offer:
- Opportunity to shape the marketing strategy of a rapidly growing fintech company.
- A collaborative, innovative, and growth-oriented work environment.
This is an in-office position, and you must be able to be in our Laguna Beach office at least 40 hours a week.
How to Apply:
Submit your resume and a cover letter highlighting your relevant experience and achievements to stephanie@winwinx.com.
Join us at WinWinX and help us transform the future of payments!
WinWinX is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.